330 Labs · Whitestown, IN An invitation, prepared for Mattie Ferguson April · 2026
For Comfort Companions Personal Care · Indianapolis & Brownsburg

A home for the work
of keeping people
at home.

A private proposal from Mazhar Khan, MD
founder, 330 Labs
A note, before anything else

Mattie —
I built this for you,
not at you.


You've spent a career keeping people comfortable in the hardest moments of their lives. What I do is help people like you get that work in front of the families who need it — without sanding off the warmth that makes you different in the first place.

What follows is a complete program — website, systems, documentation, software — built specifically around Comfort Companions Personal Care. No templates. No recycled decks. If a line here sounds like something another agency would write, I've failed already.

Why you

Because you're the one nurse who actually answers the phone.

Home care is drowning in agencies that sound like insurance companies. You sound like someone's daughter. That's the entire business. Everything I'm proposing is built to protect it.

— delivered personally, April 2026

An honest look

What you have.
What's a week away.

Today · comfortcompanionspc.com

A GoDaddy template doing its best with bones you'd never hand a family in person.

  • Template logo; no brand identity
  • No phone number above the fold
  • Services page unpopulated
  • Stock imagery; no photographs of your team
  • Contact form: name + email only
  • No path for discharge planners
  • No payment / insurance guidance
  • No testimonials or trust signals
  • No caregiver recruiting page
  • No presence on Google Business Profile
The hook

A portal
discharge planners
will actually use.


Seventy percent of home-care growth in Indiana comes from discharge planners, case managers, and hospice coordinators. They pick the agency that responds first and loses the fewest referrals.

Your portal gives them a one-click referral path, sends you an instant SMS, and emails them a weekly status digest on the clients they've sent your way. Nobody else in Central Indiana is doing this.

This alone is the reason Comfort Companions becomes their default.

Referral Partner Portal
Live preview
Hendricks Regional · E. Nguyen, RNPlaced · Day 2
IU Health West · D. Phillips, MSWPlaced · Day 1
Franciscan Mooresville · K. ParkAssessment scheduled
Heart to Heart Hospice · J. AliNew · 14 min ago
Average response time this week1 hr 12 min
The program · three pillars

Brand. Systems.
A second pair of hands.

01 · the foundation

330 Boost — the rebuild itself.

Ten-page website, full brand identity, custom logo, photography direction, Referral Partner Portal, Family Decision Guide PDF, Google Business Profile optimization, ten local citations, and the fifteen core documents every home-care agency in America has to create from scratch — built and handed to you printed, branded, and ready to use.

Delivered in ten to fourteen days on a staging URL for your review before it replaces your live site.

02 · the engine

330 Nitrous — the monthly management.

A standing cadence that runs quietly in the background: inquiry triage, review generation, two blog posts a month written in your voice and gated by a physician, quarterly thank-yous handwritten to your top referral partners, and a 30-minute strategy call with me on the last Friday of every month.

We measure what's working. We stop what isn't. You stay a nurse.

03 · the quiet part

AI, where it earns its keep.

Not chatbots. Not gimmicks. A sub-five-minute inquiry response system that drafts a reply and texts it to you for one-tap approval. A caregiver matching assistant that ranks your applicants by fit. A monthly compliance auto-audit that catches the background check about to expire before the state does.

PHI never leaves your control. Every clinical word gets physician review before it reaches a family.

The full inventory

Everything you walk away with.

Brand

  • Custom wordmark + icon
  • Brand book PDF
  • Color, type, voice system
  • Bespoke photography direction
  • 250 printed business cards
  • Tri-fold referral brochure

Website

  • 10-page custom build
  • Mobile-first, sub-2s loads
  • Sticky click-to-call
  • Smart intake form
  • Referral Partner Portal
  • Careers + application flow

Local & Search

  • Google Business optimization
  • 10 directory citations
  • Review generation flow
  • LocalBusiness schema
  • NAP consistency audit
  • Keyword map for Central IN

Documents

  • Family welcome packet
  • Care plan template
  • Caregiver handbook
  • Incident report form
  • Compliance calendar
  • Referral partner one-pager

Systems

  • Intake-to-care 48-hour SOP
  • Caregiver matching rubric
  • Family communication cadence
  • Incident escalation playbook
  • KPI dashboard
  • Emergency response protocols

Growth

  • Referral partner target list
  • Discharge planner outreach plan
  • SNF / hospice mapping
  • Speaking-engagement calendar
  • Nurture email sequences
  • Quarterly thank-you system
The offer, said plainly

You're the first.
I'd like to keep it that way.

I'm building one home-care program from the ground up as our category case study. I thought of you before I thought of anyone else.

The proposal

Built for you · no charge

The full Boost rebuild plus ninety days of Nitrous management, at zero cost to Comfort Companions Personal Care.


In exchange, all I'd ask

  • A short video testimonial once you see it working
  • Three warm introductions to other Indiana home-care owners
  • Permission to use Comfort Companions as our case study

After ninety days, if you want the management to continue, it's $499 / month. If you don't, you keep everything we built — the site, the documents, the brand — and we part friends.

Book a 30-minute call
One last thing

Call me when you're between shifts.
We'll figure out the rest together.

Email Mazhar
With care, Mazhar Khan, MD
330 Labs · Whitestown, Indiana